There are many things to consider when embarking on a Skype for Business deployment project—infrastructure, network architecture, device management, and IT bandwidth, just to name a few. But something that often gets overlooked until post-deployment is a plan for Skype for Business user adoption. If you deploy it, people will use it, right? Not necessarily. The success or failure of a UC deployment, more than any other IT project, ultimately rests squarely on the shoulders of the end users. If users don’t like the UC technology, they will find another way to communicate, and the project’s ROI could be put in jeopardy.