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The full-color logos should be used only on white or light blue backgrounds. The wordmark can be white on dark blue backgrounds. On dark gray or black backgrounds an light, gray-scale may be used.
Avoid using full-color logos on photographs unless the logo sits on a black or white area of the image.
*Click color circle to see examples. Left-click to preview and download an image
Two primary fonts used by Unify Square are Arial and Tahoma.
Arial is to be used in heading copy, and Tahoma is for body copy. Body copy color should always be #565758. The only exception is when being placed on a colored or image background.
Standard font size 15px.
Arial Bold
Used for
Headings
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890±!@#$%^&*()_+-=©
Tahoma Regular
Used for
Body Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890±!@#$%^&*()_+-=©
Use these color proportions in any
layout or collateral design. For the most part headers should be done in the three primary colors, a tint of the color can be used if needed.
Secondary colors can be used as accent colors for smaller headers, buttons, and graphic elements.
Dark Blue
HEX: #154D71
RGB 21 77 113
CMYK 81 32 0 56
Uncoated: 2186U
Coated: 647C
Blue-Gray
HEX: #546A7B
RGB 84 106 123
CMYK 32 14 0 52
Uncoated: 2153U
Coated: 2167C
Bright Blue
HEX: #3CADED
RGB: 60 173 237
CMYK: 75 27 0 7
Uncoated: 2191U
Coated: 2171C
Orange
HEX: #ffc038
RGB: 255 192 56
CMYK: 0 25 78 0
Uncoated: 2006U
Coated: 2008C
Green
HEX: #6ece6b
RGB:110 206 107
CMYK: 47 0 48 19
Uncoated: 2256U
Coated: 2256C
Dark Grey
HEX: #565758
RGB 86 87 88
CMYK 2 1 0 65
Uncoated: 433U
Coated: 425C
Light Blue
HEX: #dcedff
RGB: 220 237 255
CMYK: 14 7 0 0
Uncoated: 658U
Coated: 658C
True Blue
HEX: #3e78b2
RGB 62 120 178
CMYK 65 33 0 30
Uncoated: 4151U
Coated: 7683C
Grey
HEX: #c6c5b9
RGB 198 197 185
CMYK 0 1 7 22
Uncoated: Warm Gray 2 U
Coated: Warm Gray 2 C
*right-click to open an image in a new tab and download it
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