Driving Digital Success with Workstream Collaboration
Digital transformation is now a priority for organizations: Recent data shows the majority of C-suite leaders put digital transformation initiatives among their top-three business objectives.
Making the shift from traditional processes to digital alternatives isn’t always easy — integration, adoption and deployment challenges can frustrate even experienced IT teams. Yet the biggest barrier to workplace digital transformation is company culture. As noted by management consulting firm McKinsey & Company, a “lack of strong and common culture” is often responsible for undermining digital success.
Creating a common understanding of the company culture is key to achieving a successful digital workplace strategy that drives long-term change — but what are the first initial steps? Communication, leadership support, and the right digital workplace tools are just a few areas to start with.
Communication: The Driver for Digital Success
Better culture demands better communication. In the digital-first world, communication is paramount. Many end users are now native users of social media platforms in addition to other on-demand, cloud-based solutions. They expect communication in the workplace to be fast, efficient and straightforward. It’s crucial that companies look at how they can create a workplace culture that supports this.
C-Suite Culture Building
Communication in the workplace requires fundamental C-suite action for success. Leadership teams must build corporate environments that encourage trust and openness, prioritize mentoring and modeling, and make meritocracy the rule rather than the exception. The end goal? Creating a collaborative culture that aligns with emerging workplace communication expectations rather than fighting the tide.
Digital Success Means Digital Workplace Tools
Communication and C-suite buy-in are just the beginning. While it’s critical for leaders to practice what they preach, even the best intentions won’t create cultural shifts without the support of digital workplace tools. These tools show the workplace that leadership takes seriously, and has bought in to, communication and collaboration. Put simply? If companies don’t have the processes and systems in place to back good intentions, culture won’t change.
The Growing Shift of Digital Transformation Leaders
How do end users communicate? Face-to-face and email interactions often top the list and are frequently prioritized by companies looking to change their culture. But there’s a missing gap: How end users prefer to communicate beyond the constraints of the official office workplace.
Because of this gap, there’s a growing shift among digital transformation leaders to embrace enterprise collaboration — applications and services that empower team members to communicate with each other while they work, without interrupting their workflow. Recent research confirms that emerging workstream collaboration technologies can both improve productivity and enhance the end user experience – leading to a company culture set up for digital success.
How to Enable Different Departments and Workgroups
Workstream collaboration apps help companies implement a culture that moves away from limited workplace communication, and instead brings additional support to the entire workplace, such as:
- Customer support — Enable continuous knowledge sharing and streamline resolutions with collaborative data access.
- Finance — Easily store budget documentation and files, and quickly prepare earnings release briefs from multiple sources.
- Marketing — Use real-time collaboration to deliver coordinated campaigns and product launches.
- Engineering — Leverage continuous discussion across distributed teams and integrate developer tools such as Jira.
- Human resources — Unify recruiting and onboarding processes and ensure company-wide alignment on job descriptions.
- Sales — Quickly share key customer wins and get updates from sales teams.
- Operations and project management — Efficently bring new project members up to speed and streamline overall project communication.
The shift from digital transformation leaders encourages digital success. End users are quickly frustrated when current apps don’t support collaboration, instead forcing them to use workarounds or pause productivity. This results in frustration that crushes the culture for digital success. Solutions such as Slack or Microsoft Teams — which empower informal collaboration, meetings, and calls — are quickly becoming the expectation for technology-savvy end users.
Workstream Collaboration Apps: Leading the Shift in Digital Transformation
With end users taking work outside the office, it’s also critical for the digital culture effort to ensure workstream collaboration apps meet the needs of the evolving groups within the enterprise. For example, 68 percent of enterprises now believe that “a majority of end users will be mobile and not bound by an office space by 2021.” Organizations must support this cultural shift to achieve digital success by deploying featured-packed workstream collaboration applications that empower collaboration whenever and wherever end users choose to work.
The Final Step in Creating a Culture for Digital Success
Digital success demands a cultural shift. It’s not enough to create a digital workplace strategy and model good behavior. Long-term benefits require a rethink of how different departments and workgroups come together to collaborate, in addition to the C-Suite communicating these benefits and expectations.
Companies looking to double down on a positive company culture and digital success should be prepared to take it a step further. It’s critical that user satisfaction is a top priority with workstream collaboration apps that are being used to drive digital success. These applications will no longer be culturally significant without management and reporting tools, like PowerSuite™. With workstream collaboration tools, IT teams are armed with the insight to help encourage and support end users in adoption, maximizing efficiency, and productivity.