Zoom vs GoToMeeting: Which is the Best Conferencing App?

Written by: Phil Holden


The survey results are in: video conferencing is business-essential. In fact, according to recent data from Nemertes, 94% of organizations plan to increase their spending on video conferencing. With the shift to remote work in the wake of COVID-19, video collaboration has become ever more prevalent. From team meetings to all hands to office happy hours, we’re relying on video conferencing more than ever before. While there are many options when it comes to conferencing, today we compare two of the biggest names: Zoom vs GoToMeeting.

Although Zoom has become a household name over the course of COVID-19, it’s relatively young compared to GoToMeeting, which was created back in 2004 by Citrix, and subsequently merged into the LogMeIn product portfolio as recently as 2016. With all the recent focus on the Microsoft Teams versus Zoom battle, some of the slightly lesser-known platforms have been getting lost in the chaos of the scuffle. However, unlike some other legacy (or even newer UCaaS) platforms, GoToMeeting has skillfully adapted its feature set to meet modern video conferencing needs. 

Both GoToMeeting and Zoom offer all the standard features we’ve come to expect from our video conferencing platforms. They both have mobile and desktop apps, screen sharing, admin controls, robust security, and even Cloud Phone extension options. However, they differ in more nuanced features. In this blog, we overview key considerations for Zoom vs GoToMeeting

The Most Valuable End-User Features of Zoom vs GoToMeeting 

Zoom vs GoToMeeting

For end-users, if the company-sponsored video conferencing platform lacks their favorite feature, it’s a non-starter. Disappointed users quickly turn to Shadow IT, introducing collaboration security & governance risks while attempting to do their jobs. We’ve outlined key end-user features and how they differ between Zoom vs GoToMeeting. 

Unique Screen Sharing Features in Zoom vs GoToMeeting

Screen sharing is probably the most business-essential conferencing capability. Both Zoom and GoToMeeting offer a fairly comprehensive feature set, but Zoom’s unique features meet more specific enduser needs. Zoom allows mobile screen sharing on iOS and Android, an increasingly important feature for a mobile-first workforce. Simultaneous screen sharing allows multiple screen shares, while dual monitor lets an individual share multiple of their own screens. Zoom even lets users share only a portion of their screen, rather than an application-specific share. Zoom also boasts the ability to share computer audio, which allows for a more seamless simultaneous videowatching experience. 

Enterprise Capable 

Not to be outdone by Zoom, there are several features where GoToMeeting gives a better experience. GoToMeeting offers unlimited cloud storage for their Business and Enterprise plans, plus the ability to search through and share recorded conferences. For Zoom, only the Enterprise plan offers unlimited storage, with storage above 1 GB costing extra for other plans. Meeting capacity also falls in GoToMeeting’s favor; Enterprise plans allow up to 3,000 participants. Even with Zoom’s Enterprise Plus plan, the limit is 1,000. Some differences in capabilities also relate to the chosen plan. While Zoom only allows meeting dial-in on some plans, GoToMeeting includes this feature in every plan. 

Advanced Video Settings 

With so many end-users working from home, advanced video settings went from esoteric to essential. Key Zoom video features include the ever-popular “touch up my appearance” and virtual backgrounds, which turn junk-filled home offices into executive boardrooms. Zoom’s impressive gallery view with up to 49 people beats out GoToMeeting’s 25-person view. However, GoToMeeting offers some additional, more technically advanced visual settings, giving users the ability to adjust brightness, contrast, and hue. 

Seamless Experience 

Both GoToMeeting and Zoom aim for a simplified user experience. Both have simple, modern interfaces, with Zoom winning out in terms of intuitiveness. Users on both platforms can join meetings without even having to download an application, which allows for an easier experience for non-account holders. GoToMeeting account holders, on the other hand, will enjoy tight integrations with other LogMeIn products. Comparatively, Zoom does have more integrations in general, notably when it comes to calendars. Beyond integrations, onboarding is a key part of the seamless experience comparison. For a simplified onboarding process, Zoom wins out with its easy, comprehensive free plan. GoToMeeting only offers a 14-day free trial, which creates additional friction for new users experimenting with the platform. 

Our offerings are now incorporated in an expanded Digital Workplace Solutions portfolio. To learn more about PowerSuite and explore other ways Unisys can help you optimize your digital workplace please visit the link.

What Makes These Platforms Unique?

Beyond differences in standard features, Zoom vs GoToMeeting each offer some unique capabilities not seen in other video conferencing platforms. Zoom’s breakout rooms (also just announced and coming soon to Microsoft Teams) allow the meeting host to separate participants into smaller meetings-within-a-meeting. This can be handy for a large meeting where smaller group discussions are needed. Zoom also offers whiteboarding, which is a key feature for many, though GoToMeeting at least allows in-meeting annotations on slides. 

One very neat GoToMeeting feature is the Smart Meeting Assistant, which can automatically transcribe the meeting. This is useful for those unable to attend or for note-taking purposes. As mentioned earlier, GoToMeeting’s advanced visual settings are another unique feature, where users with poor lighting can make adjustments rather than invest in a better lighting set-up. 

IT Considerations for Zoom vs GoToMeeting 

zoom or go to meeting analyzing


While end-users may not care about security or administration capabilities, they are vitally important for IT teams. Luckily, both Zoom and GoToMeeting offer end-to-end encryption and use SSL. Compared to GoToMeeting, Zoom has some additional certifications covering healthcare and education verticals. Zoom also boasts a wide variety of different security features in response to issues identified during the COVID-19 increase in adoption. These include controls at the host level, as well as for administrators. 

Administration consoles on both platforms offer much in the way of management capabilities, from security settings to organizational configurations. Both also include some basic reporting, though it may not meet the needs of all enterprises. Troubleshooting and actionable insights are a couple of other key IT hot button areas where these admin consoles leave something to be desired.  

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Our offerings are now incorporated in an expanded Digital Workplace Solutions portfolio. To learn more about PowerSuite and explore other ways Unisys can help you optimize your digital workplace please visit the link below.

Deciding Which App is Right for You 

Whether you choose Zoom vs GoToMeeting, you can’t go wrong, though each platform has some different strengths. GoToMeeting offers key features around the scale that large enterprises will appreciate. On the other hand, Zoom emphasizes the end-user experience, with a seamless meeting join flow and helpful video settings. Zoom’s increased emphasis on security has also resulted in several features that will help InfoSec teams sleep better at night.  

Are you looking for a better way to administer Zoom? From advanced reporting to Zoom Room monitoring, PowerSuite has it all. Discover a better way to troubleshoot Zoom with actionable insights. If you’re not ready to commit to our industry-leading software suite, PowerSuite Start is a free offering that gives you a key sampling of PowerSuite functionality. If you want to ensure you’ve properly configured Zoom’s plethora of security settings, PowerSuite Start offers free reporting on where your settings differ from best practices. Beyond security, PowerSuite Start also offers insightful reporting around usage and adoption, end-to-end availability monitoring for Zoom Phone, and much more. Learn how you can get instant insights to your inbox! 

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